TY  - BOOK
AU  - Panwar,J.S.
TI  - Marketing in the new era: combating competition 
SN  - 817036633X
AV  - HF5415 .P236 1997
U1  - 658.800954 
PY  - 1997///
CY  - New Delhi
PB  - Response Books
KW  - Marketing Marketing
KW  - India Competition, International
N1  - Includes index
ER  -