Ries, Al Positioning : the battle for your mind / Al Ries and Jack Trout - New York : Warner books, c1986. - x, 213 p. : 21 cm. ISBN: LCCN: Subjects--Topical Terms: PositioningAdvertising LC Class. No.: HF5827.2 / .R53 1986 Dewey Class. No.: 659.1 / R548p