Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
Philip Kotler 
 - 8th ed. 
 - New Jersey :  Prentice-Hall,  c1994. 
 - xxix, 801 p. :  ill., figs., tabs., maps. ;  26 cm. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1994