TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 0137228511
AV  - HF5415.13 .K64 1994
PY  - 1994///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing Management
KW  - Marketing Marketing management
ER  -