TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324181485
AV  - HF5415.2 .Z54 2003
U1  - 658.83 
PY  - 2003///
CY  - Cincinnati, Ohio
PB  - Thomson/South-Western
KW  - Marketing
KW  - Research
KW  - Sales management
ER  -