Percy, Larry <br/><br/>
Strategic advertising management / 
Larry Percy, John R. Rossiter and Richard Elliott 
 - Oxford :  Oxford University Press,  c2001. 
 - xxi, 288 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0198782322 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion Advertising<br/>Management Strategic planning Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .P475 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1  / P431s