TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0070530424
AV  - HD9980.5 .Z45 2003
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; Marketing & International Business
ER  -