Churchill, Gilbert A. Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci - 8th ed. - Australia : South-Western, c2002. - xxvi, 1006 p. : ill. ; 26 cm. ISBN: 0030331013 LCCN: Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .C5 2002 Dewey Class. No.: 658.83 / C563m