Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock 
 - 4th ed. 
 - New Delhi :  Pearson Education,  c2001. 
 - xviii, 717 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>8178083523 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions<br/>Marketing Service industries<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .L68 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L898s