TY  - BOOK
AU  - Lovelock,Christopher
TI  - Services marketing: people, technology, strategy 
SN  - 8178083523
AV  - HF5415.122 .L68 2001
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education
KW  - Professions
KW  - Marketing Service industries
KW  - Marketing
ER  -