Czinkota, Michael R.

International marketing / Michael R. Czinkota and Ilkka A. Ronkainen. - 7th ed. - Mason, OH. : Thomson/South-Western, c2004. - xxvii, 666 p. : ill., maps. ; 28 cm.

Includes bibliographical references and indexes.



0324282893


Export marketing

HF1416 / .C95 2004

658.848 / C998i