Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 2nd ed. 
 - New Delhi :  Pearson Education,  c2003. 
 - xxvii, 786 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8129702541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K45 2003