TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 8129702541
AV  - HD69 .B7K45 2003
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; Management
ER  -