TY  - BOOK
AU  - Marconi,Joe
TI  - The brand marketing book: creating, managing, and extending the value of your brand 
SN  - 0844222577
AV  - HD69 .B7M37 2000
PY  - 2000///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Marketing & International Business
ER  -