Kapferer, Jean-Noël Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 2nd ed. - New Delhi : Kogan Page, 2000. - 443 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 8175541091 Subjects--Topical Terms: Brand name products--Management. LC Class. No.: HD69 / .B7K37 2000