TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - Strategic brand management: creating and sustaining brand equity long term 
SN  - 8175541091
AV  - HD69 .B7K37 2000
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; Management
ER  -