Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel F. Piercy 
 - 7th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xviii, 843 p. ;  25 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071151613 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making Marketing<br/>Management Marketing<br/>Management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802  / C898s