TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071151613
AV  - HF5415.135 .C72 2003
U1  - 658.802 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing - Decision making Marketing
KW  - Management Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -