Armstrong, Gary Marketing : an introduction / Gary Armstrong and Philip Kotler - 6th ed. - New Delhi : Pearson Education, c2003. - 1 v. (various p. : ill. ; 26 cm. + 1 computer disc (CD ; 3/4 in.) ISBN: 8129700123 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K625 2003 Dewey Class. No.: 658.8 / A735m