Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair and Carl McDaniel 
 - 7th ed. 
 - Mason, OH. :  Thomson/South-Western,  c2004. 
 - xxxviii, 774 p. :  ill. ;  29 cm. +  1 computer disc (CD ; 3/4 in.) 
<br/><br/><label>ISBN: </label>0324147988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L218p