Bearden, William O. <br/><br/>
Marketing :  priciples & perspectives / 
William O. Bearden, Thomas N. Ingram and Raymond W. LaForge 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  c2001. 
 - xxxvii, 59 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>United_states
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B368m