TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: priciples & perspectives 
SN  - 0072322977
AV  - HF5415.1 .B4155 2001
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - United_states
N1  - Includes index
ER  -