Parmerlee, David <br/><br/>
Auditing markets, products, and marketing plans / 
David Parmerlee 
 - Lincolnwood :  NTC Business,  c2000. 
 - xii, 193 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
<br/><br/><label>ISBN: </label>0658001337 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits
<br/><br/><label>LC Class. No.: </label>HF5415.16  / .P37 2000 
<br/><br/><label>Dewey Class. No.: </label>658.802  / P231a