TY  - BOOK
AU  - Parmerlee,David
TI  - Auditing markets, products, and marketing plans
T2  - AMA marketing toolbox
SN  - 0658001337
AV  - HF5415.16 .P37 2000
U1  - 658.802 
PY  - 2000///
CY  - Lincolnwood
PB  - NTC Business
KW  - Marketing audits
ER  -