Marketing 99/00 / 
edited by John E. Richardson 
 - 21th ed. 
 - Connecticut :  Dushkin/McGraw-Hill,  c1999. 
 - x, 229 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780070411753 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Periodicals Marketin<br/>Social aspects<br/>Periodical Marketing management
<br/><br/><label>LC Class. No.: </label>HF5635  / .A642 1999