TY  - BOOK
AU  - Richardson,John E.
TI  - Marketing 99/00
SN  - 9780070411753
AV  - HF5635 .A642 1999
PY  - 1999///
CY  - Connecticut
PB  - Dushkin/McGraw-Hill
KW  - Marketing
KW  - Periodicals Marketin
KW  - Social aspects
KW  - Periodical Marketing management
ER  -