Malhotra, Naresh K.
Marketing research : an applied orientation /
Naresh K. Malhotra
- 4th ed.
- New Delhi : Pearson Education, c2004.
- xxix,713+v p. : ill. ; 28 cm.
8129702568
Marketing research Marketing research
Methodology
HF5415.2 / .M29 2004
658.83 / M249m