When marketing becomes a minefield / Harvard Business School Press - Boston : Harvard Business School Press, c2004. - 187 p. ; 21 cm. - Management dilemmas . Includes index. ISBN: 1591395054 LCCN: Subjects--Topical Terms: MarketingManagementProblems, exercises, LC Class. No.: HF5415.13 / .W48 2004 Dewey Class. No.: 658.8 / W574