TY  - BOOK
ED  - Harvard Business School Press
TI  - When marketing becomes a minefield
T2  - Management dilemmas
SN  - 1591395054
AV  - HF5415.13 .W48 2004
U1  - 658.8 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Problems, exercises
N1  - Includes index
ER  -