TY  - BOOK
AU  - Aldridge,M.Dayne
AU  - Swamidass,Paul M.
TI  - Cross-functional management of technology: cases and readings 
SN  - 0256194297
AV  - HD45 .A43 1996
U1  - 658.514 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Technological innovations
KW  - Management
KW  - Manufactures
KW  - Case studies
N1  - Includes bibliographical references; Management
N2  - Cross-Functional Management of Technology features cases and readings specifically collected for a management of technology course. Taken by both business and engineering students, technology management is a growing discipline. Each case begins with a brief introduction by the authors, and the majority have been designed to be analyzed by teams of students. Each case has also been classroom tested at ten universities
ER  -