Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best and Kenneth A. Coney 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - xxvi, 790 p. :  ill. ;  26 cm. +  1 computer disc (CD ; 3/4 in.) 
<br/><br/><label>ISBN: </label>0071240403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United_states<br/>United_states Market surveys<br/>United_states Consumer behavior<br/>United_states
<br/><br/><label>LC Class. No.: </label>HF5415.33  / .U6H38 2004 
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / H393c