TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0072536861
AV  - HF5415.33 .U6H38 2004
U1  - 658.83420973 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United_states
KW  - United_states Market surveys
KW  - United_states Consumer behavior
ER  -