Dolan, Robert J. <br/><br/>
Strategic marketing management / 
Robert J. Dolan 
 - Boston :  Harvard Business School Publications,  c1991. 
 - xvi, 656 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0875843107 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S878 1991 
<br/><br/><label>Dewey Class. No.: </label>658.81  / D657