TY  - BOOK
AU  - Dolan,Robert J.
TI  - Strategic marketing management
SN  - 0875843107
AV  - HF5415.13 .S878 1991
U1  - 658.81 
PY  - 1991///
CY  - Boston
PB  - Harvard Business School Publications
KW  - Marketing
KW  - Management
ER  -