Kotler, Philip Principles of marketing / Philip Kotler and Gary Armstrong - 11th ed. - New Delhi : Prentice-Hall of India, c2006. - xix, 651+ p. : ill. ; 27 cm. ISBN: 8120328256 LCCN: Subjects--Topical Terms: MarketingMarketing managemnt LC Class. No.: HF5415 / .K636 2006 Dewey Class. No.: 658.8 / K87p