Kotler, Philip
Marketing management /
Philip Kotler and Kevin Lane Keller
- 12th ed.
- New Delhi : Prentice-Hall of India, c2006.
- xxxvii, 729+ p. : ill. ; 26 cm.
8120327993
Marketing Management
Marketing Marketing management
HF5415.13 / .K64 2006
658.8 / K87m