Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel F. Piercy 
 - 8th ed. 
 - Boston :  McGraw-Hill,  c2006. 
 - xvii, 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making Marketing<br/>Management Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2006