TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071244328
AV  - HF5415.135 .C72 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making Marketing
KW  - Management Marketing
KW  - Management
ER  -