Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice-Hall, c2005. - xx, 636 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.



0131968548 9780131469198


Export marketing

HF1416 / .K44 2005

658.84 / K26g