Ferrell, O. C. <br/><br/>
Marketing strategy / 
O. C. Ferrell and Michael D. Hartline 
 - 3rd ed. 
 - Mason, OH. :  Thomson/South-Western,  c2005. 
 - xx, 628 p. ;  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0324201400 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management Marketing<br/>Management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2005 
<br/><br/><label>Dewey Class. No.: </label>658.802  / F382m