TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471659037
AV  - HF5415.13 .A23 2005
U1  - 658.8 
PY  - 2005///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing management
ER  -