Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - 9th ed. - Upper Saddle River, NJ : Pearson/ Prentice-Hall, c2007. - xix, 561+ p. ; ill. ; 26 cm.

0131869604




Consumer behavior
Consumer research

HF5415.32 / .S35 2007

658.8342 / S333c