Schiffman, Leon G. Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - 9th ed. - Upper Saddle River, NJ : Pearson/ Prentice-Hall, c2007. - xix, 561+ p. ; ill. ; 26 cm. ISBN: 0131869604 LCCN: Subjects--Topical Terms: Consumer behaviorConsumer research LC Class. No.: HF5415.32 / .S35 2007 Dewey Class. No.: 658.8342 / S333c