Saloner, Garth <br/><br/>
Strategic management / 
Garth Saloner, Andrea Shepard and Joel Podolny. 
 - New York :  John Wiley,  c2001. 
 - xvii, 442 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471380717 9780471380719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .S25 2001