Quelch, John A.

The new global brands : managing non-government organizations in the 21st century / John A. Quelch and Nathalie Laidler-Kylander - Mason, OH. : South-Western, c2006. - vi, 324 p. : ill., maps. ; 24 cm.

032432023X




Non governmental organizations
Management
Non governmental organizations

JZ4841 / .Q45 2006

361.770688