TY - BOOK AU - Quelch,John A. AU - Laidler-Kylander,Nathalie TI - The new global brands: managing non-government organizations in the 21st century SN - 032432023X AV - JZ4841 .Q45 2006 U1 - 361.770688 PY - 2006/// CY - Mason, OH. PB - South-Western KW - Non governmental organizations KW - Management ER -