Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen and J. David Hunger. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xlvi, 367, ca. 500 p. : ill. ; 27 cm.

Includes bibliographical references and index.



9780131421790 0131421794


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .W44 2004