Armstrong, Gary Marketing : an introduction / Gary Armstrong and Philip Kotler - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various p. : ill. ; 26 cm. ISBN: 013012771X LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K625 2000 Dewey Class. No.: 658.8 / A735m