Dwyer, F. Robert Business marketing : connecting strategy,relationships, and learning / F. Robert Dwyer and John F. Tanner - 2nd ed. - Boston : Irwin / McGraw-Hill, c2002. - xxix, 705 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing . ISBN: 0071123326 LCCN: Subjects--Topical Terms: Marketing.Business marketing LC Class. No.: HF5415 / .D92 2002 Dewey Class. No.: 658.8 / D989b