TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy,relationships, and learning 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071123326
AV  - HF5415 .D92 2002
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - Irwin / McGraw-Hill
KW  - Marketing
KW  - Business marketing
ER  -