TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global managerial approach 
SN  - 0256183414
AV  - HF5415 .M378 1997
U1  - 658.8 
PY  - 1997///
CY  - Illinois
PB  - Irwin/McGraw-Hill
KW  - Marketing
ER  -